The client, Nbev, came to us with the task to launch a new cider that would challenge the existing brands in the category. Instead of focusing on the ingredients, like all other ciders do, the solution became a brand that applaud unpretencious personalities. It encourages the target audience to dare to show off several sides of themselves - not just a make-up facade (literally). We wanted to point out that the world is not black and white; there is no final saying for what is pretty and what is ugly.
The design was shortlisted for Pentawards 2020.
Created at Grid Branding.